1. Facebook Shop (by Storeya)

Facebook Shop is an awesome app for those of us who sell stuff online. Whether you have an e-commerce store, a small website, a storefront on sites like Zazzle and Cafepress, you can use this app to import your entire store and all its products to your Facebook page under a “Store” tab.

So yes, you’ll basically have a store on Facebook.

The app has free and paid versions. The free version is limited, of course, but it does enough to get you familiar with it and see if you like it enough to upgrade.

2. Magic Moments (by Cafepress)

Magic Moments was created by Cafepress (the site that lets you create and sell customizes t-shirts, mugs, hats, etc) to help users take pictures and videos of their products and sell ’em on the platform easily.

If you have an artistic side, this may be a great way to make some cash creating works of art.

3. Garage Sale

GarageSale app is connected to Buy.com. It’s a virtual garage sale that makes it easy to sell your used stuff and make some extra money.

4. Zazzle

Zazzle app has a very neat feature – using its “My Merch Store” feature, you can market items you create not only on Zazzle.com but also on your Facebook page.

1. Facebook Shop (by Storeya)

Facebook Shop is an awesome app for those of us who sell stuff online. Whether you have an e-commerce store, a small website, a storefront on sites like Zazzle and Cafepress, you can use this app to import your entire store and all its products to your Facebook page under a “Store” tab.

So yes, you’ll basically have a store on Facebook.

The app has free and paid versions. The free version is limited, of course, but it does enough to get you familiar with it and see if you like it enough to upgrade.

2. Magic Moments (by Cafepress)

Magic Moments was created by Cafepress (the site that lets you create and sell customizes t-shirts, mugs, hats, etc) to help users take pictures and videos of their products and sell ’em on the platform easily.

If you have an artistic side, this may be a great way to make some cash creating works of art.

3. Garage Sale

GarageSale app is connected to Buy.com. It’s a virtual garage sale that makes it easy to sell your used stuff and make some extra money.

4. Zazzle

Zazzle app has a very neat feature – using its “My Merch Store” feature, you can market items you create not only on Zazzle.com but also on your Facebook page.

5. Build Your Mailing List

Since most businesses make money from their mailing list, let’s look at some specific ways you can grow your mailing list on Facebook to increase your online income.

  1. Post new signup incentives (free e-books, reports, whitepapers, discounts, etc.) on your Facebook wall. For extra exposure, promote your post using the traditional Facebook Ads interface so you can target your post to the Facebook audience most likely to sign up and later become customers. Continue the ad as long as you continue getting signups for a good price.
  2. Look for opportunities in relevant Facebook groups to share your signup incentives. Start by joining groups where your target customers are active. Look at the question they post most frequently. Create signup incentives that answer those questions and leave a short, informative answer with a link to your squeeze page so people can learn more. .
  3. Install apps from your email service provider to put an opt-in form on your Facebook page as a custom tab. ESPs that offer Facebook apps include Aweber, MailChimp, GetResponse, Constant Contact, and iContact.
  4. Use the Woobox HTML tab app build an iframe on your Facebook page. You can easily add your mailing list squeeze page and have it show as one of your four custom tabs beneath your cover photo.
  5. Update your page’s cover photo to “point” to the custom tab on your Facebook page where people can sign up for your mailing list.
  6. Add a cover photo with a call to action to “click here” to get your free incentive. Make sure the photo’s description has a link to your squeeze page so that when people click on the cover photo, they can easily click through to your squeeze page. You can also make a shortened URL for your squeeze page (something easy to type like bit.ly/freeguide as opposed to bit.ly/Gu8sce2) and add it to your cover photo.
  7. Use the Custom Audience feature in the Facebook Ads Power Editor to target ads about your signup incentive to other email address lists you have access to like your customers, LinkedIn contacts, personal email contacts, etc. Note that you shouldn’t says something like “Thanks for being in my network on LinkedIn — come download this.” Don’t give away how you know people in your ad; let them just think they were “randomly” targeted.
  8. Use the Custom Audience feature in the Facebook Ads Power Editor to target ads for a new signup incentive to people who have unsubscribed from your mailing list.

6. Sell Your Products

Do you sell physical or products, online or off? Here are some ways increase your sales using Facebook to turn your visitors and fans into paying customers.

  1. Announce new products on your Facebook page and promote the post using the traditional Facebook Ads interface so you can target your post to the Facebook audiences most likely to buy.
  2. Use the Custom Audience feature in the Facebook Ads Power Editor to target ads to your current customer base and mailing list to increase visibility for your new products.
  3. Add a custom tab to your Facebook page that lets you sell directly on Facebook, or that guides your Facebook fans from your page to your online store.
  4. Look for opportunities in relevant Facebook groups to promote your products. Start by joining groups where your target customers are active. Look for questions that can be answered with a mention of your product and answer them, preferably linking to your product’s landing page.
  5. Comment on blogs using the Facebook Comments plugin that your customers regularly read. Either comment as your Facebook page or comment as your personal profile after you have connected your page to your profile under the employment section of your personal profile’s about tab. You will get a link to your Facebook page with either option. Look for posts that allow you to casually mention your products in the comment so people will have reason to click through to your page.
  6. Update your cover photo with a photo or benefits list for your new / bestselling product. Make sure the photo’s description has a link to your product’s landing page so that when people click on the cover photo, they can easily click through to your landing page. You can also make a shortened URL for your landing page (something easy to type like bit.ly/ourproduct as opposed to bit.ly/Iso93lco) and add it to your cover photo.

7. Generate Leads

If you sell high-end products or services, you might be more focused towards generating leads through Facebook. Here are some ways to attract them.

  1. Create content on your blog that is conversion-oriented for your business. If you offer SEO services to small businesses, write posts about SEO challenges for small businesses. Share these posts on your Facebook page and promote them using the traditional Facebook Ads interface so you can target the audiences likely to need your services.
  2. Look for opportunities in relevant Facebook groups to demonstrate your expertise. Start by joining groups where your target customers are active. Look for questions that are related to the services you offer, answer them, and casually mention that you offer services that could help with their issue.
  3. Lead a group on Facebook about the industry you offer services for. If you’re a freelance web designer, create a group for businesses who need small pieces of design advice. Just be sure your group’s goal is to attract customers, not colleagues. Did you know that MonetizePros has a private mastermind group?
  4. Link your business Facebook page to your Facebook personal profile using the employment section under the about tab. This way, potential customers who see your interactions throughout Facebook can learn more about your business.
  5. Find popular blogs in your industry that your potential customers read. Be an active participant in the wall posts of that blog’s Facebook page using your Facebook page. If you offer great advice to people, they’ll be more likely to contact you about your services.
  6. If you offer local services, look for business referral groups on Facebook in your region. Participating in these will have a huge ROI as people come to them to look for good businesses to work with. Even the smallest cities have them.
  7. If you are offering services to entrepreneurs or small business owners who manage their own Facebook page, consider sending a personalized message to their Facebook page about specific ways your services could help them. Skip the generic “I can help you build your Facebook marketing strategy” and go for “I noticed you don’t have a link to your website in your page’s short description — here’s how to do it.” Insert directions and then let them know you can help them with other aspects of their Facebook page if they are interested. Sending it to their Facebook page will help you bypass the “Other” message folder.

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